The colour is also said to reference the nourishing impact of coral on sea life, as well as the "devastating" effect of today's society on the environment.
Pantone announces a colour of the year every December, based on trend-forecasting research from the Pantone Colour Institute.
The colour is chosen based on "what is taking place in our global culture at a moment in time". According to the brand, Living Coral is already being spotted on catwalks in fashion shows, as well as on social media.
originally seen on: https://www.dezeen.com/2018/12/06/living-coral-pantone-colour-year-2019/